So you want to share where in your web analytics data you can find valuable starting points, even without any context about the site / business / priorities. Reports to look at, KPIs to evaluate, inferences to make. Here’s what we are going to cover:
Step #1: Visit the website. Note objectives, customer experience, suckiness.
Step #2: How good is the acquisition strategy? Traffic Sources Report.
Step #3: How strongly do Visitors orbit the website? Visitor Loyalty & Recency.
Step #4: What can I find that is broken and quickly fixable? Top Landing Pages.
Step #5: What content makes us most money? $Index Value Metric.
Step #6: How Sophisticated Is Their Search Strategy? Keyword Tag Clouds.
Step #7: Are they making money or making noise? Goals & Goal Values.
Step #8: Can the Marketing Budget be optimized? Campaign Conversions/Outcomes.
Step #9: Are we helping the already convinced buyers? Funnel Visualization.
Step #10: What are the unknown unknowns I am blind to? Analytics Intelligence.